Webmarketing & Content Manager

Job Description

Your mission will be to participate in the elaboration, application, and optimisation of our Web Marketing strategy which we have decided to initiate in 2020. Its goal will be to generate leads for our commercial team and boost Xperts Council’s notoriety.

This strategy is based on SEO and inbound marketing and relies on the creation and update of content with a strong added value on our website and our newsletter.

For this task, you will be aided by a Digital Agency that we have selected.

Responsibilities:

  • Piloting our Digital Agency, in order to elaborate our strategy and action plans, as well as the KPIs associated with our target investment funds and consulting firms

  • Imagine strategies and content with high added value for our clients and prospects with the SEO and conversion optic (blog articles, expert interviews, case studies, newsletters, workflows, etc)

  • With the help of our Agency, piloting the SEO performances of Xperts Council and the updating of the company’s website to optimise the referencing with regards to certain keywords.

  • Take care of the different social media accounts of the company (Linkedin, Facebook, Instagram)

  • Keep a report of the various actions led and the results obtained in terms of web traffic and conversions

Desired Profile

Holder of a Bac +5 in marketing or communication, with a specialisation in web marketing, or equivalent degree

0 to 6 months of professional experience on similar missions in a B2B context

You have flawless writing in English and a profound curiosity for all sorts of sectors of activity related to the Business world.

You are goal-driven and enjoy taking responsibilities and being autonomous.

Languages: fluent French and English are a must

Interview Process

1 interview with the CEO

1 interview with our Digital Agency

1 writing case study