Using expert calls to win a tender for marketing support services
Expert Consultancy
Context
A marketing agency sought to win a tender in the pharmaceutical sector. To better understand the client’s expectations and position itself as the ideal choice, the agency required in-depth strategic insights into this niche sector. With its specific regulatory requirements, complex market dynamics, and constant innovation, the sector posed a significant challenge for the agency.
Proposal
Following a thorough assessment of the client's needs, we organized consultations with two industry experts. The first, a former CEO of a major pharmaceutical company, brought a wealth of knowledge regarding current market trends and key challenges. The second, a marketing executive at a leading healthcare group, provided valuable insights into specific marketing criteria and expectations. These consultations enabled the agency to gain in-depth industry knowledge, identify key issues, and effectively prepare for the tender process.
Results
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A solid and comprehensive value proposition, perfectly aligned with the company's specific needs within the sector.
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A precise understanding of market expectations, thereby strengthening their credibility and competitiveness.